Kerden

isn't your grandma's flax. An age-old product for the Instagram generation, they bring a patented de-hulling tech to the game that makes their flax fuss-less.

Year

2018

Scope

  • Branding
  • Packaging
  • Copywriting
  • Collateral
  • Website

Solution

Kerden had the challenge of trying to give flax — a seed often associated with our elderly grandma's uh… bowel movements — a fighting chance in the realm of the more glamorous hemp and chia seeds. An amazing and low-cost source of Omega-3, it deserves a spot in the limelight and instagram smoothies. Drawing inspiration from Egyptian harvest deities, patterns, and palettes, we created an earthy-freeling brand that feels at home in the health food section of the supermarket, while also offering up plenty of hasthtag possibilities.