Iron North

is a bastion of fitness in the middle of Hintonburg — a gym run and attended by a crowd that hold together like family.

Year

2018

Scope

  • Branding
  • Secondary marks

Solution

A gym with an epic name, Iron North is run by a team that know their patrons by name and schedule — they consider them family. The branding we created aimed to reflect that dedication to the community. Inspired by medieval sigils and strong northern households, we created a bold, bright brand that is reflective of the upbeat pace and personality Jenna brings into the studio, and empowered the team with a versatile logo and typography system to create graphics and merchandise for their faithful tribe.